autoctona is a creative studio lead by multidisciplinary designer alessandra murgia.
it was launched in 2011, as a fusion between a traditional fashion house and a forward thinking design studio. every year a line of wearable objects is released, sold through selected retailers and to private clientele.
the studio envisions a new aesthetic and modernity from a fascination with the world of esotericism, and a passion for minimalism. its mission is to create meaningful objects through innovative design and traditional craftsmanship.
we design, prototype and craft each single part of our pieces. autoctona relies on a network of highly skilled artisans and creatives for the execution of its work.
since 2012 we have also worked on custom pieces for individual clients and partnered with fellow creatives for chosen projects. the studio is rooted in the evolution of its own signature aesthetic and the development of iconic pieces.
we work with:laurent stevanie neil danielle eric
alessandra is an italian born designer living and working in the united states.
her vision takes inception from her upbringing in the millennial culture of the sardinia island. her grandmother stories of magic, spirits, and family tales halfway between fantasy and reality profoundly influenced her childhood. since a teenager she developed a fascination with esotericism and a deep interest in ethnology. in her twenties she traveled through asia, america and africa, experiencing further the relations between culture, identity and wearables. the modernity experienced while living in London, Milan and Amsterdam is behind her passion for minimalism and industrial design.
alessandra studied textiles design and pattern cutting in london, and holds a BA honors in womenswear and accessory from the IED moda lab in milan. she has worked in the retail sector in london and as a fashion stylist in milan, before joining nike as a lifestyle designer and entermodal in portland.